Tuesday, 14 April 2015
Useful Advice for Indies about Twitter.
I am always grateful for places like IndiesUnlimited because of the sound, practical and useful advice I find there. I am nearly sure these extracts come from there. I am now thinking more kindly about Twitter. See what you think.
'Why would Google want tweets? Twitter has become the first line of communication in breaking events. If an event occurs on the other side of the world, tweets are relaying that information in nearly real time. If Google has access to that information (called the Twitter Firehose) then it can include it in search results immediately and it doesn’t have to rely on crawlers to acquire info.
What does this mean for us? Well, first off, it’s probably a good idea to get on Twitter if you are not already. Does this mean that if you tweet about your book fifty times a day, people will start to see you book show up on Google? No. However, if you are active on Twitter, and you can align yourself with good content, there is a better chance that Google will lend credibility to your tweets.'
Makes sense doesn't it? And Google certainly is aiming to take over the internet world.
Another consideration is current events. If you write spy novels that involve stolen information from the government and today a rogue agent is busted for that in real life, then start tweeting. The more you connect your writing to current events (if possible) the better chance you’ll get visibility. The other day I saw an article about human trafficking in our region and thought of DV Berkom and her book Bad Traffick. With a few tweets and a link to the article, bam, you’ve just brought awareness to this tragic scourge on society and linked yourself to the cause. Meanwhile, you just might end up in a search as people turn to Google for more information.
I’m not suggesting spamming Twitter with tons of promos for your books. I’m suggesting that you now have a chance to connect yourself to issues that are important to you through means that might not have been available before. Please don’t take this as a holy grail.
Nice example and worth thinking about fellow writers?
We struggle every day as authors to get the word out about what we do. It’s important to be firing on all cylinders. The agreement between Google and Twitter might help us in that endeavor. So, if you aren’t active on Twitter, maybe now is the time to reconsider. It will take a few months before the effect is noticed on Google, as the best estimate of the functionality taking place is sometime in the first half of the year. Happy tweeting!
Reviews. We Indies really need them. This advice is simple, easy to follow and comes from one of those nice author marketing groups whose name I cannot remember!
Here is how to find book reviewers on Twitter:
1. Load up Twitter, and using the search form, search "book reviewer" "book blogger" "(your genre) reviews" and other topics like that. Be creative! I don't want everyone contacting the same exact reviewers!
2. This will show you a list of Tweets. Scroll and find the "People" box, and click "View All". You will then find all profiles related to your search topic.
3. Click on each profile and make sure they are a) active with a fairly recent tweet and b) they have at least 100 followers (the more the better).
4. Then, identify possible matches, click through the Website listed on their Twitter profile, and find their rules for review submissions.
5. If your book is within the confines of their rules, then submit your book for review!
That's it! You should be able to find quite a few people willing to review your book! They will have some reach on social media, and they will increase exposure of your book!
The Writer's Choice members are split between those who use Twitter and those who won't. I've found it useful for spreading the word about eco and political things I care about and for sharing markets and tips for writers. I do not spend time there. I cheat. Most sites I visit, or the emails which groups send me, have a Twitter button and a ready made tweet to send. I use those to keep my presence out there. And I limit any marketing to things like Hurray. My novel Tizzie made the short list in the M.M. Bennett Historical fiction comp.