One year on.

It's October. And this time last year we were just launching Writer's Choice. I'm now organising a birthday party to celebrate a successful first year.

We had no idea, last year, that we could beat the gloom and doom sayers, that we could take on the role of publisher of our own books and make it work. For me in New Zealand, where literary snobbism is rife and indie publishers like us are regarded as degrading the standard of New Zealand literature overseas - that's a quote from the NZSA person heard on National Radio - it was a real risk. I do quite a bit of tutoring of writers and it is hard to get that tutoring work when you are branded as a failure because you don't have a 'proper publisher.'

But I aim to stand tall in our library at the birthday celebration and skite - boast - about our successes. We published three novels in our first year and G.J. Berger's 'South of Burnt Rocks West of the Moon' has sold steadily. It also won the San Diego Book Awards first prize for historical novels. Superb success and a real boost to our moral. Then Sharon Robard's 'A Woman Transported' began a sales climb on Amazon which put it way up in the top fifty (and eventually higher) historical novels landing a delighted Sharon in the midst of well known historical novelists. My 'Jacob's Ladder', because of a publishing problem which only saw the print version released in September, has just begun to collect positive reviews and is about to be entered in a couple of competitions. I hope I can join in with my colleagues' successes.

Whether I do or not, their successes do reinforce our Quality Fiction claim, and my next novel, 'Tizzie', will be launched on February 13th 2014. I've a better idea of how to and where to do PR this time round and hope the book reaches a lot of readers. It's quite different from the 17thC 'Jacob's Ladder', as it's set in 1887 in the Yorkshire Dales.

I am still involved with the indies group under Tui Allen. we are hoping to work with the Book Council who have gone on line with their newsletter and are trying to be less elitist. It will take some work. For all my short story publications in respected journals and magazine around the world I was not allowed to be registered on their author's list because my novels were 'self published.' Never mind the fact that Writer's Choice was a writers' publishing co-operative and our books were selected or rejected, edited properly and well designed. Nope, I didn't have a 'proper publisher'. Tui and our group has a long way to go.

It seems to me that I had better accept that once a month is my blogging time!

I must also blog an apology to all those keen readers who won a copy of or who ordered a copy of my novel, 'Jacob's Ladder'. As a POD book it has to be ordered and then we wait for the copies to arrive. I have had the most unbelievable problems getting copies. First the cover was printed incorrectly. Couldn't send those copies out. Next I had to download a new cover as the POD people said it was the cover's fault it was bad. My cover artist fumed, we checked the specs and the cover was fine. We downloaded again and again and again as the company kept saying the cover was not correct. We had now reached July. Finally I get the big boss to sort out the muddle. Seems someone wasn't pressing the right buttons! Then I was told the print download wasn't good enough! Sigh. Back to my formatting expert who looked at the so-called new specs and said "But that's what we have!" She checked everything and downloaded for me with a stern message to the big boss. Finally I have copies being printed. Next time I do a giveaway offer and pre-publishing orders I will make sure I have the books in my hot little hand.

We Writer's Choice authors are still floating on a cloud of 'Wow! We did it' euphoria. Gj's 1st prize, historical novels, at the San Diego Book Awards came in June. Sharon's zoom up the Amazon sales list came in July but they both gave us a shot of confidence. We claimed to have quality fiction and now readers are endorsing that. And we've only been going for less than one year.

Trouble is though, that I feel I will have to pull another success out of the hat with my novel and I can't see how to do that right now. I have a couple of competitions lined up to enter, getting on a short list would be good! Sigh!
Selling millions would be better.

My second novel is due for a launch in October and GJ's 2nd will be coming close after that. Writer's Choice is demanding of our time and commitment but is definitely working out for us. Now all we have to do is get people to understand that Writer's Choice is not a poor relation to Harper Collins or Penguin but a better choice for writers.

The Launch.

Well, we've done it. We're off. The books are published - epublished - and available. We are Writer's Choice and now we need readers' words to sell our books.

The great experiment has provoked a great deal of comment in New Zealand since I've had PR articles in writers' magazines, online and in newspapers and on the radio.

Several people asked me I didn't wait for a 'real' publisher. Indeed there are people who said I should wait however long it takes. Having had cancer and coming very close to death I know how short life can be and how little time I have left. I know my work is publishable and marketable. My short stories have all been print published. My novel has been assessed and critiqued and agent/editor checked. It was short listed in three unpublished/first novel competitions. What more can I do?

Learn to write a selling query letter, someone else suggested. But why? Why do I have to beg an agent to take me on? Why do I have to wait on their whims and moods before I can reach a publisher?

Go with a Small Press, another person told me. But the marketing work is as much as if I had self published, and the ones I liked had long waiting lists.

Writer's Choice will support us in our ups and downs. We'll learn and perhaps, it seems to me, we'll do better financially. This, for one who is an overqualified, out of work, near starving and frustrated with the lack of employment person, is important. The government unemployment allowance is not even a bare minimum and any boost to near nothing will be gratefully welcomed.

Should writers or shouldn't writers?

If you can get writers to ignore the stigma attached to self publishing fiction and discuss it seriously it seems that the biggest stumbling block is knowing if the novel is actually good enough to publish.


There's the rub indeed. How do you know your novel is publishable? If you haven't got a support group of published writers who can help you decide, what can you do? Who will tell you? And where do you get the courage to do it?


There is so much badly written work being self published and any writer who has a C.V. of published works does not want to add to that pool.


So how can a writer find out if the novel is publishable? Sending it to an agent or publisher in the traditional way very rarely brings any helpful comments.


There are manuscript assessors. The U.K. assessors often are or were publishers, editors or even retired agents. My American friends think it is dreadful to spend money on a critique. "Do it yourself," they holler. But how many writers have the confidence to weigh up their own novel? We often think it's ready to publish but is it truly?


There are novel competitions, some are free, others cost a lot, but if the novel is short listed, or merits a critique then surely it has publishable value? Or does it?


There are now publishers' schemes like the Macmillan New Writers scheme or the Harper Collins authonomy: http://www.authonomy.com/faq.aspx website which depends on reader popularity. Problem there is that there is always someone somewhere who hates your novel and someone who loves it and it might be possible to rig support!


So where do writers go with their novels, the novels which agents say "it's good but I don't where to publish it."? Where do writers go with those novels which get good critiques but no agent or publisher takes on? Where do writers go with short listed or competition winning novels which still don't get a traditional publisher?


What do we do? I'm thinking we need a writers' publishing collective for self publishing, with editors to guard against the hopeful new writers who have a way to go yet before publishing standards are reached. Oh, and excellent PR people to blow away the 'vanity' or 'not good enough for real publishing' comments.

A case of the Emperor's New Clothes?

Right now I'm mulling over a serious problem. What do I tell my two new online students, or any writing students, who work with me at perfecting their novels ready for a publisher? Do I stick with the traditional advice or do I give in to my now serious doubts and discuss them, giving the students that publishing information?

There is no doubt, I repeat this, no doubt, that the basic information handed out in books, on websites, and in writers' magazines or online writers' groups on how to get published with traditional publishers is correct. And this information is a must for new writers to follow. I have no problems with presenting it to my students at all. I know that often a first novel is not publishable even if many of the new writers don't yet accept that. All writers need to believe in themselves, to be arrogant enough to keep writing in the face of rejections. As they struggle with editing, query letters, synopsis and researching agents they are learning and you hope that one day, if they have sufficient of a writers' 3Ds or 3Ps, they will get there, write a publishable novel. Probably with their fourth or fifth attempt.

But what happens when you have more experienced writers, writers who have been publishing short stories, plays, articles, poems for a few years, and who have now written several novels? These writers really have the skills to follow the How to Get Published instructions. They have an original, well written, perfectly edited and presented manuscript. They have an attention grabbing but fully detailed synopsis, and their query letters are a work of art. They have researched their agents and publishers carefully. They have done everything necessary and yet cannot rouse the interest of an agent or publisher.

Current traditional thinking is that their novel simply isn't good enough or it would be published. All writers learn this very quickly and accept it as gospel. But is it?

To make way in traditional publishing a writer needs an agent. Agents are the guardians of the gateway to the traditional publishers. Some very helpful U.K. agents told me they take on one or two people a year and receive, according to the size of their agencies, 4,000 to 8,000 queries a year. Allowing for the slush pile rule that only 10% of the queries are worth reading that still means 400 to 800 query packages to be read. If each agent selects two that leaves anything from 398 to 798 manuscripts unpublished.

Are they unpublishable? How much does luck play a part in choices? How much does fashion play a part? How much does the agent's own preferences play a part? How much does 'we want more of the same', commercial candy floss play a part? How much do business considerations like the writer's age, where they live or how contract savvy they are play a part?

I'm beginning to think that this idea that these novels are not good enough is in fact a case of the Emperor's New Clothes and that giving the traditional advice to these more experienced writers, is keeping them locked into the traditional publishing world and its systems at a time when there are other opportunities. Of course the traditional publishing world is happy to keep these writers dangling, hoping that one day they too can have a Penguin or Oak tree, on their novel, because publishing is a business and the publishers want new writers. So if it's not this year, it might be next year or the year after that. Keep 'em hoping with the idea that their novel isn't publishable yet but the next one might be.

Cynical? Possibly, but I think I will be recommending that the experienced writers I know, with manuscripts which we have read, worked on and enjoyed, can try the traditional route of course, but that they will be better off with the Small Presses, those e-book and POD publishers who are open to submissions without an agent. And for those writers with energy and excellent PR ideas, who don't give a fig for the snooty put downs which self published fiction so often receives, I would even recommend that they can go that route and see how much they can earn!